ASSYSTEM
ASSYSTEM
Communication
A global communication plan
A global communications plan to reinvent the wheel of communications' hiring
Communication
ASSYSTEM
Challenge
Improving the image of a profession that is no longer attractive, especially when your name isn't Google, Airbus or Apple. How to recruit the best engineers in an oversaturated communication context, especially when your name isn’t Google, Airbus or Apple?
Solution
A 360° communication plan to highlight the mission of engineers through the “engineers are incredible” campaign. A new vision implemented at every touch point of the campaign :
  • Print Campaign
  • Recruitment website
  • Community blog in partnership with Silex ID
  • Films (women’s day, disability, etc…)
  • Events (trade shows, student shows, integration, etc…)

Combined with a robust media plan that multiplied the number of applications by 240%.

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