Galeries
Lafayette
Galeries
Lafayette
Event
The Grand Opening of the Galeries Lafayette Hommes
Event
Galerie Lafayette
Galeries Lafayette
Challenge
Creating an event to motivate 4,000 collaborators for an ambitious project.
Solution
« Le meilleur du Mâle » (The Best of Men)
  • A party, where each collaborator got to choose their team, thanks to teasers broadcast for several weeks prior: “Are you going to be Hipster? Urban or Elegant? To each their floor!”
  • A giant nightclub under the marquis of the Boulevard Haussmann, a collaborator’s choir, a flash mob dance, various activities all evening (photobooth, tattoos, a bow tie bar, filmbook, photo Harcourt...), and of course, food & dance floors on all three levels!
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Influencing events to become the reference point in its sector.
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The Grand Opening of the Galeries Lafayette Hommes
Galeries Lafayette
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Galeries Lafayette
The Grand Opening of the Galeries Lafayette Hommes
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