Criteo
Criteo
Event
The first international, fully digital seminar
The first international, fully digital seminar, inspired by Fortnite.
Event
WOW
Criteo
Challenge
How to gather 2,800 collaborators from all over the world, when all borders were closed at the height of the pandemic?
Solution
Criteo WOW, a virtual 3D island, open for 4 days and covering an inspiring program with:
  • 2 plenary sessions
  • 70 universities: a custom, peer-to-peer learning format  
  • 12 talks: intimate conversations with top management  
  • Games: beach soccer, beer pong, quizzes, treasure hunts
  • Quests: non-player characters setting challenges to be overcome while exploring the island
  • An escape game: a 60min team building exercise with 3 difficulty levels

For each challenge, collaborators received points to advance on the world’s leading board.

A virtual world, built on the same graphics engine as Fortnite with impressive visuals, accessible without downloading from any device.

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