How to bring together 2,600 employees across France when ecological sobriety is advocated?
The agency devised a multi-site system with ongoing dialogue between the sites.
- 1 multi-site plenary session lasting 1 hour
- Activities to enable participants to generate energy themselves and to compete between cities to maintain a permanent dialogue.
➔ For example: generating energy to trigger a photocall, pedaling on bicycles to create electricity and light up a live concert, challenging each other in augmented reality games, taking part in a collective "energy challenge", etc.
- Each KW generated was converted into Euros to offset the event's carbon emissions, in partnership with the GoodPlanet foundation.