Distri
boissons
Distri
boissons
Strategy
BTB Summit & Market Place
Strategy
Distriboissons
Challenge
How to revamp a “marketplace” format which brings together 400 participants (suppliers and customers) each year in order to foster discussion in the service of a business logic?
Solution
Distriboissons meetings - A customized 3-day program to highlight the role of Distriboissons:
  • An exhibition with 80 booths, punctuated by a central agora featuring expert speakers.
  • A game to encourage foot traffic around the booths and interactions with customers.
  • 2 plenary sessions devoted to the market and trends.
  • A new identity with a "cinema" theme, reflected in the content and form of all aspects of the program (print/entertainment, etc)
  • 3 memorable evenings, including a Gala evening with live orchestra, activities with movie special effects, etc.…

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